Videos

The world of digital marketing continues to change. Designing websites it no longer a one size fits all process. Today's designer and marketer must understand that most of the online traffic in the year 2016 is on a mobile device. This means big changes for the way we market our…

http://www.copyblogger.com/content-marketing-glossary/ Marketing Automation Marketing automation refers to software used by people and companies to streamline, automate, and measure marketing workflows by automating tasks. In other words, it performs some manual marketing tasks for you. Night or day. Rain or shine. Here’s an example of how it works. Imagine someone downloads…

http://www.copyblogger.com/content-marketing-glossary/ USP In essence, a Unique Selling Proposition is something that you offer customers or clients that your competitors do not offer. It’s the “remarkable benefit.” In the late 1970s, FedEx effectively branded itself as the fastest, most reliable shipping service with its “When it absolutely, positively has to be…

http://www.copyblogger.com/content-marketing-glossary/ Membership Site A membership site is a private website that’s protected by a password that offers exclusive content and training and (often) the ability for members to interact with one another. The cool thing is these members may pay you a recurring monthly fee, if you charge a premium…

http://www.copyblogger.com/content-marketing-glossary/ Digital Commerce Digital commerce is what happens when a buyer gives a seller money for a digital product. The seller could be a single person or company. That’s simple enough. But what is a digital product? Think software, online training courses, ebooks, streaming media, fonts and graphics, photographs, apps,…

http://www.copyblogger.com/content-marketing-glossary/ Landing Page A landing page is any page on a website where traffic is sent specifically to prompt a certain action or result. Think of a golf course… a landing page is the putting green that you drive the ball (prospect) to. Once on the green, the goal is…

http://www.copyblogger.com/content-marketing-glossary/ SEO SEO stands for “search engine optimization.” It’s the process of getting traffic from the “free,” “organic,” or “natural” search results generated by search engines. Google and Bing are the biggest search engines, and they use algorithms to examine the content on a page to decide what the page…

http://www.copyblogger.com/content-marketing-glossary/ Podcast A podcast is an audio file you can listen to on demand. This American Life is a podcast. The incredibly popular crime-investigation show Serial is a podcast. In fact, you can think of a podcast as portable content. Once you’ve downloaded the episode, you can listen to your…

http://www.copyblogger.com/content-marketing-glossary/ Infographic Infographics are digital posters full of facts, catchy images, and sexy fonts that catch the eyes of just about everyone. And they come in hundreds of varieties. Infographics combine text and images to communicate interesting facts on a specific topic. An infographic can be about the 10 commandments…

http://www.copyblogger.com/content-marketing-glossary/ Content Marketing Content marketing is the process of creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell. In other words, you educate people so that they know,…

http://www.copyblogger.com/content-marketing-glossary/ Cornerstone Content Online, cornerstone content is the basic, essential, and indispensable information on your website that answers common questions, solves problems, entertains, educates, or all of the above. The key is creating compelling content that’s worth linking to and then finding ways to get the word out. A page…

http://www.copyblogger.com/content-marketing-glossary/ Email Marketing Email marketing strikes many as old-fashioned … sort of like the horse-and-buggy of digital commerce. But that’s simply not the case. See, effective email marketing begins with you asking your prospect for permission to send relevant and interesting email messages to her inbox. This is important, because…

http://www.copyblogger.com/content-marketing-glossary/ A/B Testing (or Split-Testing) Split-testing sounds like something you might find in a secret lab dealing with atoms, protons, and neutrons, but it’s actually a simple, methodical way to increase online conversions. First, create two different versions of a landing page, where landing page 1 features headline A and…

IN this episode Tim gives a quick synopsis on why it is important to give back to other people. Giving back will help you with your business, with your self esteem and with life in general. Always follow the Golden Rule.

http://authorityrainmaker.com Authority Intensive was Copyblogger's first live event, focused on providing an integrated content, search, and social media marketing experience. The follow-up event, Authority Rainmaker, takes places May 13-15 in Denver, Colorado.