Copyblogger - Digital Commerce - Content Marketing Glossary

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Digital Commerce

Digital commerce is what happens when a buyer gives a seller money for a digital product. The seller could be a single person or company. That’s simple enough.

But what is a digital product? Think software, online training courses, ebooks, streaming media, fonts and graphics, photographs, apps, online casino tokens, desktop wallpapers, video games, and music files.

In other words, non-physical products that exist only in digital form. So, the buying and selling of these products is known as digital commerce.

And the cool thing to keep in mind with a digital product is that once it is created, set up, and proven to sell, it can become, in many ways, a passive, long-term source of profit.