http://www.copyblogger.com/content-marketing-glossary/
Marketing Automation
Marketing automation refers to software used by people and companies to streamline, automate, and measure marketing workflows by automating tasks.
In other words, it performs some manual marketing tasks for you. Night or day. Rain or shine.
Here’s an example of how it works. Imagine someone downloads one of your ebooks. Marketing automation software will capture the contact information from the form, segment the lead based upon the information it gathered, and then send out an appropriate series of emails for that person over a prescribed time.
That is marketing automation in a nutshell.
