July 17, 2017

Which Works Better: Positive or Negative Content?

Which Works Better: Positive or Negative Content?

Which works better in content marketing — positive messages or negative ones? Well … it depends. On the one hand, as content marketers, we want to associate ourselves and our content with lots of great feelings — that’s what makes our audience want to spend more time with us. On the other hand, negativity bias... Listen to episode --- Send in a voice message: https://anchor.fm/copyblogger-podcast/message