On this week’s episode, Ethan Brooks (@damn_ethan) talks to email marketing expert, Chris Orzechowski (@chrisorzy), founder of Orzy Media and The Email Copywriter. They talk about copywriting, voice, famous ad writers, and paid newsletters (including a guy who used direct mail to drive $47k+ in business off of 800 fliers).
Cool Stuff Mentioned In The Show
➨ You can find Chris on Twitter here - https://twitter.com/chrisorzy
➨ Check out Orzy Media here - https://orzymedia.com/
➨ Chris’s first books, Make It Rain - https://www.amazon.com/Make-Rain-Generating-Massive-Paydays/dp/1094709662, and Scale While You Sleep - https://www.amazon.com/Scale-While-You-Sleep-Automated/dp/B08GVJTRTD
➨ His newest book, Client Acquisition - https://theemailcopywriter.com/client-acquisition/
➨ How his team learns and refines the voice of new clients
➨ Abbey Woodcock’s book on writing voice - https://www.amazon.com/What-They-Hear-When-Write/dp/1071079905
➨ How he hires writers (and the benefits of teaching your profession)
➨ Why you need to publish a book (now)
➨ Howard Gossage, the ad-man who saved The Grand Canyon and the Redwoods
➨ The book, “The Revenge of Analog” by David Sax - https://www.amazon.com/Revenge-Analog-Real-Things-Matter/dp/1610395719
➨ The psychology behind sending a paper newsletter
➨ The logistics behind his newsletter (pricing, printing, shipping, etc.)
For more great insights, check out…
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➨ Trends - https://trends.co/?utm_source=copyblogger&utm_medium=podcast&utm_campaign=06252022, where you’ll find cutting-edge research on emerging business trends, plus hands-on advice on how to capitalize on them.… Use code BOATDRINKS for the best discount available.
