In this episode Tim Stoddart is interviewed by Jarod Bauman from the Niche Pursuits Podcast. They discuss how Tim decided to transition Sober Nation to a directory model to generate revenue, listing treatment facilities and generating revenue through exposure. They also talk about the importance of having a core group of trusted employees and a systematic workflow.
[00:01:16] Newsletter as a great business.
[00:05:41] Getting sober and finding direction.
[00:09:07] Monetizing through content and authority.
[00:11:36] Two things caught fire.
[00:14:45] Internet reading habits and attention.
[00:19:30] Traffic vs serving the customer.
[00:23:37] Measuring success for clients.
[00:26:12] Revenue and ad placements.
[00:31:09] Racing to the top.
[00:34:19] Selling feature listings on a directory.
[00:37:15] URL structure and SEO.
[00:42:12] Working with contractors and local businesses.
[00:45:23] Making phone calls for free.
[00:49:23] Multiple income streams.
[00:52:20] Building digitalcommerce.com
[00:56:33] Monetizing through sponsorships.
Show notes:
Niche Pursuits Podcast - https://www.nichepursuits.com/category/podcasts/
Jarod Bauman on Twitter (X) - https://x.com/jaredbauman?s=20
Tim Stoddart on Twitter (X) - https://x.com/TimStodz?s=20
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