00:00 Intro
02:00 Relaunch of SoberNation and updates
10:24 Ethan's new product
16:10 Idea validation
26:55 Energy allocation across projects
41:03 Lexi Grant's case
52:08 Outro
On this week’s episode, Tim Stoddart (@timstodz) and Ethan Brooks (@damn_ethan) talk about how media veteran Lexi Grant landed her first 1k subscribers, then earned thousands from that list. The guys are also both working on product launches, and take you behind the scenes to talk about self doubt, idea validation, and how to allocate your energy across projects as a creator.
Cool Stuff Mentioned In The Show
• SoberNation Staging Site - https://newsn.wpengine.com/
• Elon Musk SpaceX Documentary (Return to Space) - https://en.wikipedia.org/wiki/Return_to_Space
• Mark Zuckerberg’s interview with Tim Ferriss - https://tim.blog/2022/03/24/mark-zuckerberg/
• Descript (the last amazing piece of software Ethan has used) - https://www.descript.com/
• My First Million: Why it’s crazy to go for the olympics - https://podcasts.apple.com/us/podcast/getting-rich-quick-sucks-andrew-wilkinson-teaches-you/id1469759170?i=1000557220973
• Ethan’s Twitter thread on anxiety - https://twitter.com/damn_ethan/status/1514979016377131014
• Steph Smith - https://twitter.com/stephsmithio, author of Doing Content Right - https://doingcontentright.com/, and Doing Time Right - https://stephsmithio.gumroad.com/l/doing-time-right
• Steph’s test tweet (which led to the launch of her first book) - https://twitter.com/stephsmithio/status/1288172733679808512
• A detailed breakdown of Steph’s idea validation and launch process - https://trends.co/articles/trends-in-the-trenches-3-steps-to-a-6-figure-launch/
• Best Self Co - https://bestself.co/
• Case study on how Brümate grew to $100m+ in 5 years - https://trends.co/articles/how-dylan-jacob-scaled-brumate-to-100m-in-5-years/
• The Penny Hoarder - https://www.thepennyhoarder.com/, and The Write Life - https://thewritelife.com/
• Lexi Grant’s new company, They Got Acquired - https://theygotacquired.com/
• Lexi’s idea sharing on Kern.al - https://kern.al/idea/theygotacquiredcom-wikipedia-of-6-7-8-figure-online-acquisitions, and Indie Hackers - https://www.indiehackers.com/product/they-got-acquired
• Made In America by Bill Bryson - https://www.amazon.com/Made-America-Informal-History-Language/dp/0380713810
• Our episode on how Nathan Barry grew from $1.5k MRR to $100k+ through personal outreach - https://podcasts.apple.com/us/podcast/how-convertkit-went-from-%241-5k-to-%24100k-mmr-in-12-months/id402427480?i=1000551911013
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