Sept. 15, 2016

How to Handle Demographic and Psychographic Segmentation (without Looking Like an Idiot)

How to Handle Demographic and Psychographic Segmentation (without Looking Like an Idiot)

A common newbie marketing mistake is trying to talk to everyone. There are all kinds of buzzwords around speaking to a specific audience — segmentation, demographics, psychographics, generational marketing. Today Sonia talks about a few pitfalls and best practices. Last week the New York Times ran a funny little piece about the Baby Boomers being... Listen to episode --- Send in a voice message: https://anchor.fm/copyblogger-podcast/message