June 8, 2020
Rand Fishkin on the Future of Content Marketing
The cofounder and CEO of SparkToro, Rand Fishkin, took a timeout to speak with host Darrell Vesterfelt about his current mission to help content creators reach the right audiences (without wasting money), how to create empathetic content during a pandemic, and why you need help amplifying your message.
Rand Fishkin is the co-founder of SparkToro, and previously co-founder of Moz and Inbound.org. He’s also the author of Lost and Founder: A Painfully Honest Field Guide to the Startup World.
In this episode, Darrell and Rand discussed:
- How digital marketers can utilize Rand’s latest amplification tools
- Why you (still) need to think of your business or brand as a media organization first
- The larger goal of building an audience that knows, likes, and trusts you
- A sea change in how to think about the future of content marketing
- And much more!
The Show Notes
- SparkToro
- Want Your Content to Succeed? Make it Resonate with the Right Audience (no, not that one).
- How to Use Your First Ten SparkToro Searches
- Rand Fishkin on Twitter
- Darrell on Twitter
Listen On
