Episodes

The foundation you choose for your persuasive copy can make all the difference. I’m sometimes asked — do I think that high-priced copywriting courses are worth the money? Often the answer is absolutely Yes. But it’s really im...

If marketing or content strategy plays any role in your professional life, you need to understand copywriting. Here are five of our most important bits of advice for writing that persuades. Persuasive copywriting is a big par...

“The big distinction here is to see confidence as an ability that you keep getting better at.” – Dan Sullivan Ever have a wobble in confidence? Ever have trouble moving forward with a project, because you’re just not sure you...

How to stand out in a sea of boring content? It might be time to get stinky … Content marketing only works if your content is interesting enough to make people want to read, listen to, or watch it. So …

Sometimes the difference between success and frustrating failure is just a question of mindset. Carol Dweck’s book Mindset hit me like a brain-bomb some years back, and from time to time I like to share the love. In this 16-m...

When does traditional sales advice actually push prospects further away? We’re returning this week to selling … the effective kind, and the other kind. In this 25-minute episode, I talk about: Stereotypical “used car salesman...

Ever been frustrated by the daunting task of making a (really good) living as a writer? I have some thoughts on what it takes … Your friends and family might think you’re nuts for pursuing it, but it’s more possible …

Busting social media marketing myths with Social Media Lab’s Scott Ayres. Social media marketing is one of those topics that invites a lot of lore: snippets of advice that get passed around that don’t really match up with obj...

“You’re so vain … you probably think your About page is about you …” A recent Google update has a lot of sites looking to improve their About pages. (We’ll talk more about that update in a future episode.) About …

There’s so much content marketing out there that’s perfectly ok … but it lacks creative spark. Here are some ways you can get more vitality into your blog posts, videos, and podcasts. When we write, day-in and day-out, it’s e...

Have a new content site, or an existing site that needs more focus? Here’s a “checklist” of 10 things to keep in mind. Whether you’re starting a brand-new content site or have one that just needs a spruce-up, great sites …

How can we find the confidence to publish regularly — when we’re not completely confident in our writing ability yet? “Publish regularly!” is one of the frequent commandments of content success. “Only publish high-quality con...

A quick three-step check to make any piece of content more interesting and more effective. While doing critiques for our private community of content marketers, I noticed a pattern emerging. That pattern turned into three qui...

ConvertKit founder Nathan Barry dropped by to talk about their platform, their evolution, and why they’ve taken a leap into a brand-new name and identity. Editorial note: ConvertKit recently announced that they’re going to st...

Most of us won’t make a living making “pure art” that only serves our creative expression. But you won’t make a reasonable living writing cynical garbage, either. Hope your new year is going well! Brian Clark and I have had …

A lot of us feel a tension between effective copywriting and content that fully respects our audiences. “Conversational Copywriter” Nick Usborne joins us to talk about why that’s a false choice. Nick Usborne is an unusual wri...

Does search engine optimization seem depressingly hard to stay on top of? Things do move quickly, but that doesn’t mean you have to let it drive you nuts. Over the past 10 years, Brian Clark has drummed some important things …

Lots of businesses and marketers are scrambling over the new data protection law, GDPR. But Tara Gentile is here to talk about some of the real-world benefits it can bring — not just to consumers, but to business. This week, …

Tim Paige is that rarest of creatures: A really good salesperson who understands the people who aren’t (yet). This week, I was pleased to be able to interview “webinar gun for hire” Tim Paige, to talk about how “normal people...

Selling is a skill, not an innate talent. But that doesn’t mean it’s always comfortable to learn. Too many content creators have amazing audiences and a wonderful product or service — but they fall apart at the “last mile” of...

Legislators, citizens, and advertisers are all concerned about the trends in privacy and permission on social platforms — but they’re concerned for different reasons. Even as Facebook tries to dodge legislation about what it ...

A conversation about what matters in marketing and business. I was delighted to be able to catch up with our friend and one of my favorite teachers, Seth Godin. In this 19-minute conversation, we talk about: The fundamental s...

Given everyone’s crowded inboxes and fragmented attention spans — what’s the best way to reach people? Content and permission marketing have been a wonderful development. It’s great to be able to connect with audiences instea...

There’s an incredibly useful tool that can actually sabotage your content … if you don’t use it correctly. Note: If you want to know more about the upcoming Creative Content Foundations class, get on over to this page and let...