Episodes

New series! Part one: How to prepare to write an epic blog post or other piece of remarkable content. What’s the best antidote to the glut of content? Better content. Much better content. This episode is the start of a …

Want to do a little bit of work and see really good results with your content? Make some time to learn about crafting great headlines. Copyblogger has long been known for its articles about headlines, and today I’m going to …

Has the “influencer bubble” really burst? Maybe, but … probably not This week I’m talking about some real-life lessons any business owner or marketer can learn from a very public marketing fail. Instagram personality Arii sho...

Having a hard time coming up with headline ideas? Here are 13 tweaks, prompts, and hacks to keep you moving. We’re working on headlines this month for our Copyblogger content challenge — but sometimes it’s really hard to come...

It turns out those successful people you admire aren’t always so perfect. We love to give advice about all of the good habits you should be cultivating as a marketer and businessperson. But in the real world, a lot of …

Are you writing for a paycheck … or to create revenue for your organization? Professional writers make a living. Conversion writers generate revenue. A lot of otherwise capable writers are a little fuzzy about how the words t...

Looking to create a much greater impact with your content? Start by understanding how it’s framed. It’s a little early for a Book Club episode, but I just read the new edition of George Lakoff’s Don’t Think of an Elephant, …

Some advice from Rainmaker Digital Services spun copywriter and teacher Belinda Weaver into a surprising new direction with her content. When our colleague Robert Bruce told me about some advice he’d given copywriter Belinda ...

Three ways that good writers can find the great clients they deserve. It really does break my heart to see a terrific writer who can’t find those wonderful writing clients — the ones who have interesting work to do, and …

Speaking to your prospects’ emotional brains isn’t manipulative — it’s just good communication. Copywriters have known it for many decades, and brain researchers have started to find the evidence to support it: Humans make de...

“Document your content marketing strategy” can sound about as exciting as “buy new socks.” Improving your content marketing strategy might not feel like the most fun thing you’ll do this week, but if you want all of that cont...

The lines between content and copywriting, and why you want to make yourself the “Chief Empathy Officer” for your audience. Today I wanted to talk about some distinctions that have been on my mind lately — the differences bet...

While no single tactic is a “magic bullet” for your content marketing, this one comes pretty close. Rainmaker Digital’s Robert Bruce comes back on the show this week to talk about the easy-to-miss essential element he always ...

The key to marketing success isn’t the latest shiny tactic. It’s making sure that your tactics are resting on solid strategy. Everyone wants “the magic bullet” that will give them the audience, traffic, and revenue they want....

A look into why it’s so hard to move forward with creative work This week I was so pleased to be able to connect with Jessica Abel, author of Growing Gills: How to Find Creative Focus When You’re Drowning in …

Is it better to do all of your own copywriting and content marketing, or to bring in a pro? We teach so much copywriting technique and strategy at Copyblogger that you might think anyone could “DIY” their own content and …

Prospects need to be at the right stage of awareness before they can move forward with a purchase. And content marketing is a superb way to get them there. Today, I touch on some specific ways that content marketing can …

There’s a huge volume of content marketing advice out there — but most of it only applies to certain sites. Pamela Wilson joins us to talk about “content lifecyles” of websites, and how to know precisely what to focus on …

Stressed out? Anxious? Just out of sorts? Stress can wreck havoc with your creative productivity. Here are some thoughts on how to manage it. These are stressful times, and you’ve probably noticed that it’s hard to be your be...

Creating excellent content is expensive — in time, money, or both. Make sure your content marketing strategy is driving real business results. Too many businesses think of blog posts and podcasts as a “fluffy” nice-to-have. B...

Think you know what LinkedIn is all about? Today’s conversation with Amber Naslund may get you seeing the platform in a new way. Amber Naslund is a writer, speaker, veteran content and social media strategist, and co-author o...

Thoughts on how to create really good content … without a huge team or an unlimited budget Content strategist Ronell Smith joins us this week to talk about how to tackle high-quality content … even if you don’t have all …

We often take it as a given that businesses should always grow — but is that really true? Writer, designer, podcaster, and software creator Paul Jarvis has a lot of experience with all kinds of business. He’s written a though...

The foundation you choose for your persuasive copy can make all the difference. I’m sometimes asked — do I think that high-priced copywriting courses are worth the money? Often the answer is absolutely Yes. But it’s really im...