Becoming the ‘Chief Empathy Officer’ of Your Copy and Content

The lines between content and copywriting, and why you want to make yourself the “Chief Empathy Officer” for your audience. Today I wanted to talk about some distinctions that have been on my mind lately — the differences between crafting content and writing copy for conversion, and how much of ourselves to put into our... Listen to episode --- Send in a voice message: https://anchor.fm/copyblogger-podcast/message