April 22, 2019

3 Slightly Embarrassing Emotions that Drive Effective Copywriting

3 Slightly Embarrassing Emotions that Drive Effective Copywriting

Speaking to your prospects’ emotional brains isn’t manipulative — it’s just good communication. Copywriters have known it for many decades, and brain researchers have started to find the evidence to support it: Humans make decisions with our emotions first, then justify those decisions with logic. Today I talk about three charged (or even potentially embarrassing)... Listen to episode --- Send in a voice message: https://anchor.fm/copyblogger-podcast/message